We strive to be a responsible luxury fashion brand by choosing to use materials that promote social, ecological and cultural development; natural, renewable, more durable, cruelty-free and vegetarian.
Since our decision of not using leather enabled us to reduce environmental impact, we are aware that synthetic alternatives we use are not entirely without concerns. Therefore the idea of focusing on bettering and mixing the materials in our design seemed like the logical next step in impacting the environment with a more immediate tangible effect.
Currently, we are using two types of materials in our production;
The material is sourced from Ananas Anam company based in London, UK, with subsidiaries in both the Philippines and Spain.
MANUFACTURING PIÑATEX PROCESS
After pineapple harvest, the suitable plant leaves which are left behind are collected in bundles, and the long fibres are extracted using semi-automatic machines.
The fibres are washed then dried naturally by the sun, or during the rainy season in drying ovens. The dry fibres go through a purification process to remove any impurities which results in a fluff-like material.
This fluff-like pineapple leaf fibre (PALF) gets mixed with a corn-based polylactic acid (PLA) and undergoes a mechanical process to create Piñafelt, a non-woven mesh which forms the base of all Piñatex collections.
The rolls of Piñafelt are then shipped by boat from the Philippines to Spain or Italy for specialised finishing.
To make the Original, Pluma and Mineral collections, the Piñafelt is coloured using GOTS certified pigments, and a resin top coating is applied to give additional strength, durability and water resistance. A foil is a heat pressed on to create the Metallic collection, and a high solid PU transfer coating is used to develop Piñatex Performance.
Our ultimate goal is to produce all our design from naturally made materials with low environmental impact and high social responsibility. Hopefully, by implementing Piñatex and a few other innovative materials, such as Beyond leather (made from the waste in cider production), Mylo (made from mycelium, the underground root structure of mushrooms), Malai (a biocomposite material made from entirely organic and sustainable bacterial cellulose sourced from the coconut industry in Southern India) and many more that are developing, we will achieve our goal in the near future.